Zenko AMA Recap: Building the Sustainable Engagement Economy

Oct 16

TL;DR: Zenko isn’t another weekend meme coin — it’s a functioning business that turns brand budgets into verified impact: meals, trees, carbon offsets, and ocean clean-ups.
We’ve partnered with Fortune 500s, major football clubs, and live Web3 platforms. Revenue comes from brands, not speculation.

We’re scaling through sports, SaaS, and integrations with existing Web apps, going bridge-less on Wire Network + UTL, and executing disciplined token burns — while staying focused on building, not hype.

Key reading:

👋 Intro

Zenko is the sustainable engagement layer that lets brands, clubs, and schools reward real actions — learning, moving, shopping, playing — with tokens that create real-world impact.

From last night’s conversation with Mark, three truths stand out:

Silence ≠ rug. Real teams build, not tweet hourly.
Utility ≠ meme coin. Operational wallets and treasuries look different to weekend pump tokens.
Sideways markets = build time. Momentum will return; solid businesses compound meanwhile.

💬 Questions & Answers

1. How do you plan to move into the future?

By scaling what already works.
We’ve got live Fortune 500 case studies (HP, Lenovo, Mastercard, Google Cloud), 80 k wallets, and proven cost reductions up to 98 percent.

Our three growth engines:

Sports: From MK Dons (3 000 shirts → 10 000 meals) to an EFL-backed rollout across all 94 professional clubs.
Enterprise SaaS & Martech: Embedding Zenko in existing tools so impact happens automatically.
Web3 Integrations: Becoming the impact layer for active ecosystems like Predictfully → read more.

Multiple independent demand drivers mean Zenko’s growth doesn’t rely on any single market cycle.

2. How do you get more brands, schools, or clubs using Zenko — and grow beyond Solana?

Brands: Results sell themselves — HP − 35 percent CPL, Lenovo $140 → $90 CPL, Mastercard 5 k attendees @ $0.80.
Schools: Learn-to-Earn doubles as fundraising and wellness.
Clubs: The Cleo Sports template lets any team copy MK Dons’ success → Sports overview.

We’re now bridge-less and chain-agnostic, aligning with Wire Network + UTL for seamless interoperability → Why Wire + UTL.

3. How do you stop greenwashing?

Three-layer verification:

Certified partners – Verra, UNICEF, Eden, Second Life Plastics.
NFT receipts – each action has traceable GPS or local proof.
On-chain transparency – public and auditable.

Example: SoccerAid emitted ~800 t CO₂; we offset 1 000 t → climate positive.

4. Explain Zenko in two sentences.

Zenko lets brands, clubs, and schools reward real actions with tokens that create verified social and environmental good.
We redirect ad spend from platforms to people, turning attention into impact.

5. Are meals funded by wash-trading volume?

No. Meals are funded from enterprise and club budgets, not token speculation.
Buy a kit → feed a child: the contract triggers $ZENKO purchase, charity payout, and NFT receipt. Real funds, real food.

6. Prediction markets — are you building one?

No need. We’re integrated into Predictfully on Avalanche, making every trade carbon-neutral. We plug in where users already are.

7. Why do top wallets hold so much?

They’re operational: campaign reserves, foundation treasury, and distribution pools.
As clubs and brands reward users, real circulation expands. Meme-coin norms don’t apply to utility protocols.

8. Sports success stories — and feeding children?

MK Dons: 3 000 shirts → 10 000 meals, huge PR, authentic community value.
With EFL rollout, we target 30 live clubs and ~1 M meals by 2026.

9. Multichain?

Yes — and bridge-less. Wire Network’s UTL gives us cross-chain interoperability without risky bridges.
→ Why Wire + UTL

10. When’s full marketing?

It’s live: sports-app rollout, Lenovo integration, EFL co-marketing, PR + influencers.
We launch after proof, not before.

11. How many clubs after MK Dons; target meals 2026?

94 clubs via EFL framework (25 already in talks).
Goal = 30 live clubs → ~1 million meals per season.

12. Move-to-Earn / Learn-to-Earn usage + clients?

Move-to-Earn: Relaunching post-migration with club integrations (~500 k users target).
Learn-to-Earn: Live — Mastercard, HP, Lenovo, Google Cloud, Cisco, Hitachi.
HP − 35 percent CPL / 10 k trees, Lenovo $140 → $90 CPL, Mastercard 5 k @ $0.80.

13. How do you apply revenue from big companies?

2.5 percent of platform revenue → 50 percent buybacks + 50 percent eco-investments (e.g., Descycle, Promethean Particles).
Rest = ops + impact delivery.
Also → Quarterly Burn (584 M tokens removed).

14. Who are the major investors?

Self-funded. Banana Bill Co. (ApeChain) took a small allocation; brands are the real investors creating utility and demand.

15. Any AI plans?

Yes — an AI marketing manager for SMBs (Q4 launch) that builds campaigns + auto-offsets impact.
We’re also testing AI for verification (satellite imagery + NLP for ESG analysis).

16. Leverage trading? Long or short?

Leverage = exchange decision and can distort price.
Our focus is building revenue and partnerships, not perp volatility.
We’re long on execution — token price will follow performance.

17. Summarize the ApeChain issue.

We integrated and delivered; ApeChain did not.
They blocked wallet access (Glyph), stopping operations.
We are resolving. It'll be settled in the next two weeks.

18. Thoughts on creator-coin vaults (Pantheon style)?

Interesting for future KOL co-marketing — auto-vesting rewards reduce dump risk and align exposure.
We’ll evaluate once our Wire/UTL infrastructure is fully settled.

19. Market macro view — why build now?

Because sideways markets are where the real foundations are built.
Leverage resets = clean slate. Liquidity cycles, ETFs, rate cuts — all coming 2025.
Zenko grows on revenue and impact, not hype.

🧭 Summary

What we are: The impact layer for engagement.
How we grow: Sports (EFL rollout), Enterprise SaaS/Martech, Web3 Integrations.
How we prove: On-chain receipts + audited partners.
How we de-risk: Bridge-less on Wire Network + UTL + regular token burns.
What we avoid: Leverage and casino mechanics.
What we believe: Token price ≠ business health — build first, price later.

If you want speculation, there are memes.
If you want utility, revenue, and verifiable impact at scale, welcome to Zenko. 🌍💚

Further reading:

Jason Sibley